A little knowledge on a large subject
You're in the market for a diamond and whether it's your first time or you've done this before, a little education helps. When shopping for a diamond consider; Size, Color, Price, Quality, Shape, and the piece it will be set in. A single diamond of size vs. several smaller ones that are well placed with each other.
ALWAYS ASK TWICE
Before you shop, take the time to become familiar with the 4C’s of diamonds. Become comfortable with the terms and take time to understand the quality factors. Shop around to educate yourself, do research online, never let anyone rush you into making a decision. And always check with more than one source.
CUT DOESN'T MEAN SHAPE
A diamonds Cut affects it's brilliance and cost NOT its shape. A well cut diamond will have lots of sparkle and inner fire. A poorly cut stone will always sell for less of an exceptional cut. Poorly cut stones will be prone to faults and chipping and breaking.
The more white or colorless means the more the diamond will sparkle, and that's what you're looking for.
While Cut affects the brilliance and sparkle a diamond, clarity effects the amount of light that will be reflected back to the naked eye. Diamonds are graded on a number of scales for color, cut, clarity…the higher the grade of clarity in a diamond, the more white or colorless it will be.
A word of warning: Blue diamonds are not superior to white diamonds. They are in fact a lower standard then white or colorless diamonds.
Is bigger better? A diamond has 100 points to a carat. Prices increase as the stone reaches a full carat weight. Like dieting, size is not an indication of weight. Don't confuse the two.
Variety in the shape of diamond is becoming more popular than ever. Take the time to look at other shapes that enhance the piece you are intending on purchasing. A Marquise, Oval, or Pear cut may be more suitable over the traditional brilliant round cut and can be more appealing and seem larger in it's setting.
TAKE IT ALL IN
Don't just focus on the diamond. Think of the setting and how it will stand out. Options are to consider several smaller stones over one large diamond. Choose a design, then compare it. Go from a single large diamond to several styles. Perhaps three smaller diamonds that amount to the same carat weight may stand out better and show off more than one large solitaire.
WHAT YOU SEE
A diamonds Color is measured in grades from D to Z. You can look up these grading systems with an internet search. While the D through F range might be out of your price range, choosing a diamond from within the top 10 color grades still provides a dazzling performance in any of our settings.
Choosing white gold or platinum can enhance the stone and make it appear whiter. If a lower grade diamond has tints of yellow in it’s color, choosing yellow gold will make the color less noticeable to the naked eye.
THE OVERALL EFFECT
A diamond does not have to be flawless. They have been finely crafted to bring out the beauty in every stone. When shopping for a diamond, come in to our store and we will sit down with you, educate and answer all of your questions to help you.